Ad Fallout Casts a Dark Cloud

Forkan, Jim
September 2001
Multichannel News;9/24/2001, Vol. 22 Issue 39, p3
Reports the broadcast and cable networks advertising sales recovery after the terrorist attack of the World Trade Center and Pentagon in the United States. Revamps on advertising campaigns to suit consumer preferences; Accounts on low profile of travel industry and financial businesses; Impacts on broadcasters advertising revenues on marketing industry.


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