TITLE

Love connection

AUTHOR(S)
Cantwell, Julie
PUB. DATE
September 2001
SOURCE
Automotive News;9/17/2001, Vol. 76 Issue 5948, pM2
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Reports the advertisement from Chrysler featuring the Chrysler PT Cruiser in the United States. Emotional connection to drive-loving consumers; Feature of the tag line 'Drive=Love'; Efforts to reinvent brands to attract younger buyers.
ACCESSION #
5259851

 

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