Improving the Adviser-Client Relationship, Part 3

Olson, Bryan; Riepe, Mark W.
July 2010
Journal of Financial Planning;Jul2010, Vol. 23 Issue 7, p34
Academic Journal
The article discusses some key findings from behavioral finance that refer to performance evaluation and offers suggestions to investment advisers on how to incorporate the findings into their practice. It stresses the need for advisers in developing emotional and cognitive lenses through which efforts are viewed by clients that will provide a better understanding on the strategies and approach, implement the approach in a timely manner and stick with the approach at inevitable periods of poor performance. It also outlines specific ideas such as tax adjustment, risk adjustment and progress towards goal that will broaden the frame while discussing the performance evaluation.


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