June 2010
Travel Weekly (UK);6/18/2010, Vol. 5 Issue 2023, p40
Trade Publication
The article presents suggestions from Vicky Williams, online marketing manager for Advantage Travel Centres, on e-mail marketing. He says that simple and relevant subject lines encourage readers to open the mail. Williams also suggests to personalize the e-mails to develop a good relationship with customers. He says that marketing executives should also review their marketing efforts to analyze the trend.


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