A Winning Formula

Schwartz, Peter J.
July 2010
Forbes Asia;Jul2010, Vol. 6 Issue 8, p50
The article discusses the plans of Renault F1's chairman Gerard Lopez on making money for his team in Formula One racing. Lpoez has bagged sponsorship deals from various technology companies including Hewlett-Packard Co., and China's Trina Solar and Helios Max. He is also planning to organize promotional events which he considers a way to tap into new markets. The Renault team has planned five large-scale events in 2010.


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