GOING GREEN AND SAVING GREEN
- Green Chemistry. Bryner, Michelle; Scott, Alex // Chemical Week;5/23/2007, Vol. 169 Issue 18, p19
The article focuses on the green chemistry programs of chemical companies. Executives say that green technologies must compete on financial terms with existing processes or with product attributes that customers want. Some companies are pushing an alternative to green chemistry, dubbed...
- National standards sought for environmental advertising. Kadlecek, M. // Conservationist;Sep/Oct91, Vol. 46 Issue 2, p54
Discusses research showing consumers are willing to pay more for environmentally friendly products, but want national advertising standards to better know what they're buying. Several states are working on product labeling rules.
- Counterpoint: Green Consumerism Sells Shopping as an Environmental Solution. Lee, M.; English, Marlanda // Points of View: Green Consumerism;3/1/2016, p3
The article argues against the promotion of green consumerism in the U.S. It claims that urging consumers to purchase environment-friendly products is an ineffective solution to environmental problems. In addition, it asserts that green consumerism might increase consumption and waste. Moreover,...
- It's not trendy being green. Neff, Jack; Halliday, Jean // Advertising Age;4/10/2000, Vol. 71 Issue 15, p16
The article discusses the status of green marketing or marketing based on environmental concerns in the U.S. The author believes that consumers' purchasing patterns are not affected by environmental concerns because they are unwilling to pay more for environmentally responsible products. He also...
- Leading Technology: Gerber Coburn's New Advanced Lens Processing System. Beardmore, Jil; Gerechter, Valerie // Eye Care Review;Dec2007, Vol. 1 Issue 3, p50
The article evaluates the Advanced Lens Processing Systems (ALPS), comprising the DTL200 Generator and the Multi-Axis Adaptive Technology (MAAT) Polishing System, from Gerber Coburn Optical Inc.
- E2G Blocking System. // 20/20;Jan2009, Vol. 36 Issue 1, p62
The article evaluates the E2G Blocking System from Gerber Coburn.
- The Rae Tracer. // 20/20;Jun2007, Vol. 34 Issue 7, p80
The article evaluates Gerber Coburn's Rae Tracer, a remote tracer designed to measuring high wrap eyeglass frames.
- Gerber Coburn Launches New Web Site. // LabTalk;Nov/Dec2010, Vol. 38 Issue 23G, p30
The article announces the launch of the new Web site of optical lens manufacturer Gerber Coburn in 2010, available at www.gerbercoburn.com.
- Gerber Coburn Launches New Advanced Lens Processing System With Free-form Capability. // Vision Monday;12/17/2007, Vol. 21 Issue 14, p57
The article evaluates the Advanced Lens Processing System from Gerber Coburn.