TITLE

Building a House…Brand

AUTHOR(S)
Walker, Christie; Shanley, Ann
PUB. DATE
July 2010
SOURCE
LabTalk;Jul/Aug2010, Vol. 38 Issue 15F, p20
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article provides information on creating a house brand for an optical laboratory. AR coatings and progressive lenses are two main products that laboratories consider in creating house brands. Ann Shanley, vice president of marketing and services for Polycore, recommends laboratories to choose products that have quality performance and reasonable price. Challenges in creating a house brand marketing it to customers are also discussed.
ACCESSION #
52418051

 

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