TITLE

Getting Smart with Polarized and Photochromics

AUTHOR(S)
Nps, Julie
PUB. DATE
July 2010
SOURCE
LabTalk;Jul/Aug2010, Vol. 38 Issue 15F, p14
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article provides tips to improve sales of polarized and photochromic sunwear products. It cites the importance of identifying the decision-makers whether it is the eye care professional (ECP) or the office manager. Training is reportedly important in polarized or photochromic sunwear. The article also suggests to create targeted promotions, to educate sales staff, and to make celebrity endorsements. INSET: Manufacturers Chime in.
ACCESSION #
52418050

 

Related Articles

  • Creating ROE: THE END IS THE BEGINNING. Kirkpatrick, James D.; Kirkpatrick, Wendy Kayser // T+D;Nov2011, Vol. 65 Issue 11, p60 

    The article discusses the concept of return on expectations (ROE) in training and development programs. It uses the Kirkpatrick Model for evaluating training programs to illustrate the process of assessing the needs of a company or department and developing training programs accordingly....

  • Fearless Prospecting in a Changing Economy. McCann, Steve // American Salesman;Oct2014, Vol. 59 Issue 10, p14 

    The article discusses the aversion in sales and marketing to the challenge of prospective for customers. Salespeople are advised to eliminate negative projection before facing potential clients and look forward to a positive experience. A respectful introduction is similarly recommended before...

  • 20/20 BASICS. Nicola, Gloria // 20/20;Feb2010, Vol. 37 Issue 2, p95 

    The article offers tips on how to win the loyalty of eyewear consumers in the U.S. It states that wardrobing analogy must be used and must suggest multiple purchases. Moreover, women must be drawn into dispensary with instore events such as trunk shows and fashion shows. Furthermore, one must...

  • Sales pro's spirited order puts a chill on friendly lunch meeting � is sale at risk?  // Sales Insider;11/23/2012, Vol. 7 Issue 149, p1 

    The article offers suggestions related to sales prospecting. It cites a scenario where a salesman has ordered an alcoholic beverage in a friendly lunch meeting with a prospect customer. It recommends on following the prospect's or customer's lead and setting one's limit when ordering cocktails...

  • The Key to Successful Selling—Become a Priority. Jamail, Nathan // Skin, Inc.;Dec2011, Vol. 23 Issue 12, p30 

    The article offers guidelines on how health facilities' products and services can become the priority of their customers. It highlights several things in making health services and products become a customer's priority which without offering financial incentives including the avoidance of...

  • Make Your Offer Different. Reilly, Tom // Official Board Markets;6/3/2006, Vol. 82 Issue 22, p18 

    The article talks about the competition in making business proposition to customers and the differences among companies. The author emphasized that every salesperson should focus on the standout difference that makes their company outstanding. He also provided several tips for making sales...

  • The training you never knew you desperately needed. Gitomer, Jeffrey // Business Journal (Central New York);8/11/2006, Vol. 20 Issue 32, p11 

    The article offers training steps needed in order to provide the customers with utmost satisfaction of the products. It is essential to select the five biggest and important customers and volunteer to spend time working with them in one day. It has also been suggested that it is important to...

  • Five steps that will dramatically increase your sales in 90 days. MAXON, MARK // Enterprise/Salt Lake City;3/31/2014, Vol. 43 Issue 30, p16 

    The article offers tips on how to increase sales in 90 days. The five steps to increase sales included the powerful attention-getting introduction, allowing sales team to consistently follow a carefully developed standardized customer discovery, and training employee. Also cited are the...

  • Universal Sales Training. Greenberg, Stephen // Origination News;Aug2014, Vol. 23 Issue 10, p1 

    The article offers information to sales personnel about benefits of sales training in cases where sales trainer does not have insightful information about audience in attendance which include finding a sales prospect, convincing a prospect to engage in services and closing transaction.

Share

Read the Article

Courtesy of VIRGINIA BEACH PUBLIC LIBRARY AND SYSTEM

Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics