Getting Smart with Polarized and Photochromics

Nps, Julie
July 2010
LabTalk;Jul/Aug2010, Vol. 38 Issue 15F, p14
Trade Publication
The article provides tips to improve sales of polarized and photochromic sunwear products. It cites the importance of identifying the decision-makers whether it is the eye care professional (ECP) or the office manager. Training is reportedly important in polarized or photochromic sunwear. The article also suggests to create targeted promotions, to educate sales staff, and to make celebrity endorsements. INSET: Manufacturers Chime in.


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