TITLE

Getting Smart with Polarized and Photochromics

AUTHOR(S)
Nps, Julie
PUB. DATE
July 2010
SOURCE
LabTalk;Jul/Aug2010, Vol. 38 Issue 15F, p14
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article provides tips to improve sales of polarized and photochromic sunwear products. It cites the importance of identifying the decision-makers whether it is the eye care professional (ECP) or the office manager. Training is reportedly important in polarized or photochromic sunwear. The article also suggests to create targeted promotions, to educate sales staff, and to make celebrity endorsements. INSET: Manufacturers Chime in.
ACCESSION #
52418050

 

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