TITLE

Shopping Apps Top Banks 'To Do' List

AUTHOR(S)
Johnson, Andrew; Sausner, Rebecca
PUB. DATE
July 2010
SOURCE
Bank Technology News;Jul2010, Vol. 23 Issue 7, p23
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article focuses on the advantage of mobile shopping applications for banks in the U.S. It highlights that mobile shopping applications are believed by an increasing number of banks including Citibank Corp. to increase loyalty as well as payments. It cites the mobile concierge service of the U.S. Banks that was outlined at SourceMedia Inc.'s 4th Annual Mobile Banking & Emerging Applications conference in early June 2010. Moreover, the mobile shopping services of the other banks are depicted.
ACCESSION #
52411038

 

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