Burned by minivan fiasco, DCX tightens Ram launch

Kurylko, Diana T.
September 2001
Automotive News;9/10/2001, Vol. 76 Issue 5947, p4
Trade Publication
Reports efforts of the Chrysler group in pushing sales for the Dodge Ram in Detroit, Michigan. Launch of the Dodge Ram; Scarce availability of the automobile; Proper planning on the Dodge launch to prevent repeat of the minivan problem.


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