TITLE

Burned by minivan fiasco, DCX tightens Ram launch

AUTHOR(S)
Kurylko, Diana T.
PUB. DATE
September 2001
SOURCE
Automotive News;9/10/2001, Vol. 76 Issue 5947, p4
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Reports efforts of the Chrysler group in pushing sales for the Dodge Ram in Detroit, Michigan. Launch of the Dodge Ram; Scarce availability of the automobile; Proper planning on the Dodge launch to prevent repeat of the minivan problem.
ACCESSION #
5237804

 

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