California Cool

Schilling, Becky
July 2010
FoodService Director;7/15/2010, Vol. 23 Issue 7, p24
Trade Publication
The article focuses on Gary Petill, director of food and nutrition services at San Diego Unified School District in San Diego, California. He developed a marketing program and called the elementary meal program Kid's Choice Café and the logo and the tag line "it's cool to eat at school" was created. He is working with U.S. Representative Susan Davis on a bill that will see an increase in the income eligibility for military families to qualify for free or reduced-price meals.


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