TITLE

Open Innovation

AUTHOR(S)
Heap, John
PUB. DATE
June 2010
SOURCE
Management Services;Summer2010, Vol. 54 Issue 2, p26
SOURCE TYPE
Academic Journal
DOC. TYPE
Article
ABSTRACT
The article focuses on the author's view on the concept of open innovation referencing the book "Open Innovation: The New Imperative for Creating and Profiting From Technology," by Henry Chesbrough of the Center for Open Innovation at the University of California in Berkeley. He contends that open innovation needs a change of culture and a different attitude to an intellectual property, which means viewing intellectual minds as a marketable asset to be traded rather than a secret to be protected. He also asserts that while open innovation is hard to accomplish, it can provide new ideas and technologies into the organization and can therefore deliver innovation.
ACCESSION #
52349892

 

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