TITLE

Service Efforts Took Precedence

AUTHOR(S)
Forkan, Jim
PUB. DATE
September 2001
SOURCE
Multichannel News;9/17/2001, Vol. 22 Issue 38, p4
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
Focuses on the impact of terrorist attacks on television advertisements in the United States. Amount generated by the combined broadcast and cable network national pre-emption; Demands of advertisers for the withdrawal of the advertising agreement with cable networks; Implications for the cable industry.
ACCESSION #
5230254

 

Related Articles

  • All bets are off. Mermigas, Diane // Electronic Media;10/15/2001, Vol. 20 Issue 42, p11 

    Reports developments in the advertising market after the September 11, 2001 terrorist attack in the United States. Volatility of advertising market; Estimation of the amount lost in broadcast and television network; Reduction in advertising budget.

  • Advertising has more of a Spanish accent. Chunovic, Louis // Electronic Media;10/15/2001, Vol. 20 Issue 42, p3 

    Focuses on the Spanish-language television in advertising in the United States. Acquisition of Telemundo company by National Broadcasting Co. Inc.; Impact of terrorist attacks on the industry; Details of the Insider's Guide to Latino-Targeted Television.

  • Patriotic Plagiarism?  // CREATIVITY;Nov2001, Vol. 9 Issue 9, p6 

    Assesses the similarity of the television advertising messages in the United States. Focus of the spot on the terrorist attack; Occurrence of plagiarism in the industry; Feature of various ethnicities claiming as an American.

  • Mad Ave. not laughing as webs hype comedy. Robins, J. Max; Lowry, Brian // Variety;5/29/95, Vol. 359 Issue 5, p1 

    Reports on advertisers' reaction to the all-comedy lineup prepared by the big three major television networks and Fox Broadcasting. Targeting of the young and chic audience; Costs of promoting the new shows according to a media buyer; Questions about the networks' targeting of the same...

  • Media bracing for tough times. Mermigas, Diane // Electronic Media;9/24/2001, Vol. 20 Issue 39, p11 

    Reports the effect of terrorist attack on television advertising in the United States. Difficulties in repositioning advertisements; Decline in the revenues of television broadcasters; Plan of Viacom to sell prime-time advertising inventory.

  • Off-net runs can sap a show's viewership. Ross, Chuck // Electronic Media;01/08/2001, Vol. 20 Issue 2, p22 

    Focuses on the advantages offered by syndication of television (TV) programs to TV advertisers in the United States. Total number of prime-time series that have leaped into syndication while still airing on national broadcast TV since 1987; Overview on factors that affect a television show's...

  • Cable's Gold Rush. Forkan, Jim // Multichannel News;06/05/2000 Supplement, Vol. 21, p14A 

    Reports on opportunities for advertising sales and revenue growth for United States cable operators and interconnects. Double-digit growth enjoyed by operators in the 1990s; Estimated ad revenue in 2000; Stumbling blocks cited for cable operators; Strong economy fueling greater advertising...

  • Promise of interactivity. Lafayette, Jon // Electronic Media;03/06/2000, Vol. 19 Issue 10, p20 

    Focuses on issues related to interactive television advertising in the United States. Estimated revenue generated from interactive advertising; Focus on identifying prospects among television viewers; Agreement on the form of compensation between advertisers and the networks; Use of the...

  • Autos driving scatter market. McClellan, Steve // Broadcasting & Cable;10/7/2002, Vol. 132 Issue 41, p14 

    Focuses on the third quarter earnings and revenue of several television stations in the U.S. Television campaigns of automobile makers; Increase of competition in the scatter market; Factors affecting the finance of television broadcasting.

Share

Read the Article

Courtesy of VIRGINIA BEACH PUBLIC LIBRARY AND SYSTEM

Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics