Service Efforts Took Precedence

Forkan, Jim
September 2001
Multichannel News;9/17/2001, Vol. 22 Issue 38, p4
Focuses on the impact of terrorist attacks on television advertisements in the United States. Amount generated by the combined broadcast and cable network national pre-emption; Demands of advertisers for the withdrawal of the advertising agreement with cable networks; Implications for the cable industry.


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