Modelling Business-to-Business Relationship Quality: A People-Based Approach

Vieira, Armando Luís
January 2010
Proceedings of the European Conference on Research Methods for B;2010, p549
Conference Proceeding
Relationship quality (RQ) is nowadays seen as a main source of competitive advantage. This study aims at contributing to enhance our understanding of RQ by testing and comparing three alternative business-tobusiness (B2B) RQ models from an interpersonal perspective. By focusing on relational drivers this study responds to the lack of research on the interpersonal component of RQ, and suggests theoretical and managerial guidelines regarding the social level in the governance of B2B relationships.


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