TITLE

Branch that Wasn't

AUTHOR(S)
Wolfe, Daniel
PUB. DATE
July 2010
SOURCE
American Banker;7/14/2010, Vol. 175 Issue 107, p5
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article reports on a publicity stunt by Microsoft Corp., which involved asking prospective banking customers for excessive amounts of highly personal information.
ACCESSION #
52226551

 

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