Cuando el doctor no sabe. Comentarios críticos sobre promoción de la salud, comunicación y participación

Gumucio-Dagron, Alfonso
June 2010
Estudios Sobre las Culturas Contemporáneas;jun2010, Vol. 16 Issue 31, p67
Academic Journal
"Health promotion" is one of the main paradigms of communication for development, which has been constant over time and has had a notorious influence in various regions of the world, probably because it has been promoted and funded by USAID, the US cooperation agency. Although there is no one model of health promotion, the name designates strategies and actions organised from the State, with support from external agents, to reach the least favoured population, allegedly with the purpose of enabling people to actively participate in the decision making process around health policies and programmes that affect their lives. Based on reports from concrete country experiences, documents from international forums and above all from direct observation by the author, this article aims to demonstrate that there has always been a great gap between the institutional and scientific discourse on health promotion, and its real relevance in Third World countries.


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