Message Control Without Micromanaging: Changing the PR-Journalist Dynamic

July 2010
PR News;7/12/2010, Vol. 66 Issue 27, p1
Market Research Report
The article reports on changes to the relationship between reporters and corporations such as the corporate communications specialists' control in messaging and micromanaging. The author says that due to increased journalists' demands, more mistakes are being committed and there are less time to craft a well-told story and less ability to track down sources. He claims that due to changes in media, public relations (PR) professionals play a more significant role in shaping news stories.


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