TITLE

Message Control Without Micromanaging: Changing the PR-Journalist Dynamic

PUB. DATE
July 2010
SOURCE
PR News;7/12/2010, Vol. 66 Issue 27, p1
SOURCE TYPE
Market Research Report
DOC. TYPE
Article
ABSTRACT
The article reports on changes to the relationship between reporters and corporations such as the corporate communications specialists' control in messaging and micromanaging. The author says that due to increased journalists' demands, more mistakes are being committed and there are less time to craft a well-told story and less ability to track down sources. He claims that due to changes in media, public relations (PR) professionals play a more significant role in shaping news stories.
ACCESSION #
52223273

 

Related Articles

  • Krisenmanagement und Kommunikation im Wandel. Landert, Chantal E. // University of St. Gallen, Business Dissertations;2003, p1 

    The dissertation discusses the impact of a changing media landscape on the public relations and crisis communication strategies of private corporations. Theoretical ideas regarding the structural transformation of the public sphere, following German philosopher Jürgen Habermas, as well as the...

  • New Realities in Corporate PR. Levy, Ronald N. // Public Relations Quarterly;2007, Vol. 52 Issue 2, p44 

    The author reports on the influences which public relations decisions can have on corporations and the government. Decisions which the author feels public relations can impact regarding monetary decisions made by governments and private companies are mentioned. Steps which the author feels...

  • Public Relations: The 'Heart' of a Chapter 11 Filing. Tangney, Scott // PR News;5/10/2010, Vol. 66 Issue 19, p10 

    The article presents three phases of bankruptcy. It notes that communication plays a role in each phase beginning with the pre-filing phase, subsequently with the filing phase, and ending with the post-filing phase. The pre-filing phase speaks of bankruptcy rumors due to declining sales, balance...

  • Time to shut down a project?  // Executive Leadership;Dec2009, Vol. 24 Issue 12, p1 

    The article focuses on the importance for managers to establish damage control when disengaging unprofitable project in the U.S. It has been cited that employers need to determine on the method to mitigate the disappointments of the stakeholders of the project. Moreover, brainstorming should be...

  • Resolving To Improve PR Efforts. Rombel, Adam // Business Journal (Central New York);1/14/2005, Vol. 19 Issue 2, p24 

    Discusses ways to improve public relations efforts of companies. Assertion that too many companies fail to see the big picture when communicating with the media; Need to take notice of important trends in the company's industry; Value of communicating the distinctive features of a company's...

  • Techniques of PR Superstars. Levy, Ronald N. // Public Relations Quarterly;Summer99, Vol. 44 Issue 2, p43 

    This article reports that America's top public relation teams often manage to do several things at the same time in order to achieve a desired response. To get not just brief mentions in the media but messages that evoke enthusiastic public response, the great marketing public relation teams...

  • MANAGING THE MEDIA. Tienari, Janne; Vaara, Eero; Kuronen, Marja-Liisa // European Business Forum;Summer2006, Issue 25, p46 

    The article discusses strategies for handling public relations and communication with the press in order for corporations to influence public opinion. Analysis of the rhetorical practices of journalists using the critical discourse analysis, system functional analysis and rhetorical structural...

  • SOME HISTORICAL NOTES FOR THE 'MAD MEN' ADDICT. Foote, Daniel J.; Danzig, Fred; Gilbert, Richard L. // Advertising Age;10/25/2010, Vol. 81 Issue 38, p14 

    Letters to the editor are presented in response to the article "What You Missed Last Night on Mad Men," posted on the publication's Web site.

  • Prepare For Disaster Now. Olsztynski, Jim // Roofing Contractor;Aug2010, Vol. 30 Issue 8, p18 

    The article presents some suggestions from Janine Reid, an authority in crisis management planning, on how a company can prepare for disasters that could ruin the company's reputation. These include organizing an emergency management team, ensuring that reporters know who the spokesperson for...

Share

Read the Article

Courtesy of THE LIBRARY OF VIRGINIA

Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics