TITLE

Leading with Cultural Intelligence

AUTHOR(S)
Livermore, David
PUB. DATE
July 2010
SOURCE
Leading With Cultural Intelligence - Business Book Summaries;7/8/2010, Vol. 1 Issue 1, p1
SOURCE TYPE
Book Summary
DOC. TYPE
Book summary
ABSTRACT
Cultural intelligence (CQ) is a set of skills that facilitates effective cross-cultural management. Instead of learning the intricacies of the culture and practices of every nation, CQ provides a broad-based model that helps leaders build trust with foreign colleagues, negotiate contracts with international organizations, manage diversity in the domestic workplace, and effectively serve customers in emerging international markets. Cultural intelligence is not only necessary for higher profits and a competitive edge, but helps to communicate respect for people from other cultures. Cultural intelligence is based on four components: 1. Cultural drive is the motivation to pursue cross-cultural activities. Enjoyment of local food, sports, or art can foster drive as it motivates one to try new experiences. A focus on rewarding experiences and an altruistic outlook can also provide motivation to succeed in a foreign environment. 2. Cultural knowledge is an understanding of how other cultures impact individual perception, thoughts, and actions. It requires an understanding of cultural systems such as economic and family systems, knowledge of the core cultural values, and learning the language. 3. Cultural strategy involves an awareness of one’s surroundings, planning to apply the knowledge gained from awareness to new situations, and checking to make sure that interpretations are accurate and plans are effective. 4. Cultural action entails using verbal behavior, non verbal behavior, and speech to effectively communicate in a cross-cultural environment. Cultural action requires adapting communication to a new cultural context, changing negotiation tactics, and knowing when adaptation is not appropriate. A culturally intelligent individual derives personal satisfaction from cross-cultural experiences. At the entity level, an organization that incorporates CQ in its marketing, research and development, and production increases its effectiveness in multicultural situations and it facilitates expansion and success in the global marketplace.
ACCESSION #
52174733

 

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