TITLE

Sales, Social Networks and Lead Generation Are We Moving Closer to ROI?

AUTHOR(S)
Verret, Carol
PUB. DATE
July 2010
SOURCE
Hospitality Upgrade;Summer2010, p142
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article focuses on a survey regarding the issues on social networks engagement for a return on investment (ROI) of time in the hospitality industry in the U.S. It shows that marketers are using marketing leads engaging social networks and community sites for business-to-business (B2B) and business-to-customer (B2C) marketing. It provides insights to stimulate lead generation engaging on social networks such as blogs and facebook.
ACCESSION #
52159191

 

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