TITLE

HIT OR HYPE?

AUTHOR(S)
Atkins, David
PUB. DATE
July 2010
SOURCE
Hospitality Upgrade;Summer2010, p146
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article focuses on the questions that need to be considered following the launch of Apple Inc.'s iPad with regards to business planning and Web site or application development in the U.S. It mentions whether the company should redesign their sites for the iPad or when they should launch an application for it. It provides information about the iPad and the significance of careful planning, research, critical analysis, and stakeholder alignment in making decisions for the new technology.
ACCESSION #
52159173

 

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