TITLE

A Comparative Study on Parameter Recovery of Three Approaches to Structural Equation Modeling

AUTHOR(S)
Hwang, Heungsun; Malhotra, Naresh K; Kim, Youngchan; Tomiuk, Marc A; Hong, Sungjin
PUB. DATE
August 2010
SOURCE
Journal of Marketing Research (JMR);Aug2010, Vol. 47 Issue 4, p699
SOURCE TYPE
Academic Journal
DOC. TYPE
Article
ABSTRACT
Traditionally, two approaches have been employed for structural equation modeling: covariance structure analysis and partial least squares. A third alternative, generalized structured component analysis, was introduced recently in the psychometric literature. The authors conduct a simulation study to evaluate the relative performance of these three approaches in terms of parameter recovery under different experimental conditions of sample size, data distribution, and model specification. In this study, model specification is the only meaningful condition in differentiating the performance of the three approaches in parameter recovery. Specifically, when the model is correctly specified, covariance structure analysis tends to recover parameters better than the other two approaches. Conversely, when the model is misspecified, generalized structured component analysis tends to recover parameters better. Finally, partial least squares exhibits inferior performance in parameter recovery compared with the other approaches. In particular, this tendency is salient when the model involves cross-loadings. Thus, generalized structured component analysis may be a good alternative to partial least squares for structural equation modeling and is recommended over covariance structure analysis unless correct model specification is ensured.
ACCESSION #
52119024

 

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