World Cup a Test Site for Visa

McKenna, Andrea
July 2010
American Banker;7/8/2010, Vol. 175 Issue 104, p7
Trade Publication
The article reports that the payments company Visa Incorporated has used its Federation Internationale de Football Association World Cup sponsorship to introduce its prepaid TravelMoney card.


Related Articles

  • Visa's World Cup Marketing Expands. McKenna, Andrea // American Banker;6/14/2010, Vol. 175 Issue 90, p7 

    The article reports on the sports sponsorship marketing initiative undertaken by credit card firm Visa Inc. in relation to the World Cup of soccer.

  • Visa tops World Cup positivity rankings as sponsors beat ambushers. Joseph, Sebastian // Marketing Week (Online Edition);7/24/2014, p2 

    The article reports that the sports sponsorship of financial services company Visa to the FIFA World Cup tournament which gained the company consumer's instinctive positivity to the brand, in July 2014. Topics discussed include the findings of a neuro-assessment study conducted by Millward Brown...

  • Nike's Parisian springboard. Stone, David // Soccer Digest;Oct/Nov98, Vol. 21 Issue 4, p10 

    Looks at the significance of the 1998 World Cup Soccer finals in France with regards to sports sponsorship and the country's economy. Adidas and Nike's fight for supremacy in the worldwide soccer equipment and apparel market; Asset-backed bonds sold by the Stade de France; Record ratings gained...

  • World Cup shoot-out. Baird, Roger // Marketing Week;12/4/1997, Vol. 20 Issue 36, p34 

    Focuses on the corporate sponsorships at the 1998 World Cup Soccer Tournament. Marketing budget for the event set by Nike and Adidas; Competitiveness for exclusivity among selected sponsors; Commitment of the event's organizers to police the use of official trademarks and logos.

  • World Cup sponsors fail to impress the UK public. Baird, roger // Marketing Week;7/9/1998, Vol. 21 Issue 19, p9 

    Reports that according to `Marketing Week' magazine's National Opinion Poll (NOP), two thirds of viewers in the United Kingdom could not remember the sponsors of the 1998 Wold Cup soccer tournament. Percentage of respondents who incorrectly identified the sponsors; Number of sponsors for the...

  • World Cup losers. Baird, Roger // Marketing Week;7/9/1998, Vol. 21 Issue 19, p16 

    Focuses on `Marketing Week' magazine's National Opinion Poll (NOP) survey conducted in the United Kingdom, in relation to the sponsors of the 1998 World Cup soccer tournament in France. Amount sponsors had to pay; How many persons were asked questions in the survey; Identification of the...

  • Sponsors discover World Cup is fair game for all. Tylee, John // Campaign;06/12/98, Issue 24, p12 

    Discusses sponsorship of the 1998 World Cup Soccer Tournament held in France. How sponsors view the World Cup; Amount of money spent by sponsors in the World Cup; Reference to advertising agencies working for sponsors; In depth-look at issue.

  • Comment - Chorus of Concern over Qatar Allegations Makes Sense. Wilmore, James // Aroq - Just-Drinks.com (Global News);6/13/2014, p12 

    The author comments on FIFA World Cup soccer sponsors pressing FIFA (Federation Internationale de Football Association) to tackle the corruption allegations.

  • Too much is about right. Dogar, Rana; Gossing, Timm // Bulletin with Newsweek;06/16/98, Vol. 117 Issue 6127, p57 

    Presents information on the marketing campaigns of various sponsors, including Coca-Cola, MasterCard and Gillette, of the 1998 World Cup Games. Efforts to tie products to consumer's deeper feelings; Football sponsorship spending worldwide seen as growing; Sponsor boards in full view while the...


Read the Article


Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics