TITLE

Bill Clinton's Popularity With African Americans--Plus Some Savvy Marketing--Could Pay Off Big

PUB. DATE
August 2001
SOURCE
Book Publishing Report;8/13/2001, Vol. 26 Issue 32, p1
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Focuses on the impact of Bill Clinton's popularity to African Americans on bookstores in New York, New York. Debut of a book on the memoirs of Bill Clinton; Preference of black readers to buy books written by black authors; Prediction of sales.
ACCESSION #
5199121

 

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