Man or Mannequin?

O'Leary, Noreen
September 2001
Adweek Eastern Edition;9/3/2001, Vol. 42 Issue 36, p38
Reports the reaction of motorists on the advertising billboard of the Kenner Regional Medical Center in New Orleans, Louisiana. Response of the state police and firefighters on the man dangling above the ground; Discovery on the man as a mannequin; Concept of the tagline of the billboard campaign.


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