Feeling the Heat: The Brain Holds Clues for Journalism

June 2010
Nieman Reports;Summer2010, Vol. 64 Issue 2, p5
The author discusses the role of the audience's mind in the future of journalism. The author explains that people live in an information environment that creates emotional arousal. He states that people tend to have emotionally aroused brain because of the stress that they experience, such as information overload, time pressure and distraction. According to the author, every serious journalist must have enough understanding and knowledge of how to deliver good news to audience in a radically and rapidly evolving environment.


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