Marketing Tactics Examined
- Be Proactive This Fall. King, Ruth // Reeves Journal: Plumbing, Heating, Cooling;Oct2003, Vol. 83 Issue 10, p13
Offers ideas on marketing strategies in the plumbing industry. Options on goal setting; Importance of referrals for the company or business; Benefits of the direct mail method to businesses.
- PROSPECTING CORNER. // Agent's Sales Journal;Jun2010, p14
The article provides an answer to a question how to master the referral process.
- Do or die: Marketing that fills the sales pipeline. Griswold, Nelson L. // Employee Benefit Adviser;Apr2012, Vol. 10 Issue 4, p24
The article discusses strategies for maximizing rate of return on marketing and prospecting in U.S. employee benefits agency. It notes the importance of multiple direct-response communication tactics in achieving a high return on marketing investments. An example of a direct-response marketing...
- How to Avoid 12 Big Marketing Mistakes. COLBECK, TODD // On Wall Street;Jul2011, Vol. 21 Issue 7, p32
The author cites the top 12 client marketing mistakes committed by financial advisors and offers tips on how to avoid them. Among them are failure to test marketing ideas, lack of value proposition, using only one marketing system and not spending enough time on marketing as the biggest mistake....
- Is your marketing message 'made to stick'? Stultz, Tara // Medical Economics;4/23/2010, Vol. 87 Issue 8, p9
An introduction to the journal is presented in which the editor discusses the importance of clear and direct marketing message, and article entitled "Marketing ideas that stick," by Gail Garfinkel Weiss, and marketing strategies.
- NEWS BRIEFS: Short takes on the industry. // DM News;3/15/2010, p4
The article offers news briefs related to direct marketing strategies of businesses and industries which include the partnership between Rubicon Project and mOcean Mobile to launch Rubicon Project's display advertising services for mobile devices, the launch of the "Friendship Rewards"...
- Clean data helps mail reach its target. Santin, Beatriz // DM News;3/15/2010, p12
In this article, the author discusses the importance of the quality of contact data for any direct marketing effort.
- Marketers should step carefully in direct minefield. Bulaong, Ichay // Media: Asia's Media & Marketing Newspaper;12/13/2002, p15
Reports on the need for business enterprises to carefully plan direct marketing (DM) strategies. Various forms of direct marketing; Citation of the 2nd Philippine Direct Marketing Forum related to significance of DM; Percentage of consumers in favor of DM revealed by several attitude studies.
- President's Message. Makin, Michael // Printing Industries of America: The Magazine;
An introduction is presented in which the editor discusses various reports within the issue on topics including mobile connection, the use of metrics in business, and direct marketing strategies.