TITLE

Marketing Tactics Examined

AUTHOR(S)
Quinn, Jacqueline M.
PUB. DATE
September 2001
SOURCE
Journal of Financial Planning;Sep2001, Vol. 14 Issue 9, p80
SOURCE TYPE
Academic Journal
DOC. TYPE
Article
ABSTRACT
Focuses on marketing strategy employed by financial planners. Benefits of asking clients for referrals; Importance of using direct mail campaigns; Tools needed to develop a marketing plan.
ACCESSION #
5189311

 

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