TITLE

Karma as a Strategy

AUTHOR(S)
MacFayden, Ken
PUB. DATE
June 2010
SOURCE
Mergers & Acquisitions Report;6/28/2010, Vol. 23 Issue 26, p19
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
The article focuses on the stakeholder relationship management strategy, wherein companies invest in their employees, clients or the society without affecting profits. In his book "Firms of Endearment," David Wolfe, a principal at marketing consultancy Wolfe Resources Group, he described the strategy as the ability to deliver social value by recognizing the stakeholder status of customers, employees, suppliers and the community. The model has been attributed with the improvement of companies' overall performance.
ACCESSION #
51884536

 

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