Karma as a Strategy

MacFayden, Ken
June 2010
Mergers & Acquisitions Report;6/28/2010, Vol. 23 Issue 26, p19
The article focuses on the stakeholder relationship management strategy, wherein companies invest in their employees, clients or the society without affecting profits. In his book "Firms of Endearment," David Wolfe, a principal at marketing consultancy Wolfe Resources Group, he described the strategy as the ability to deliver social value by recognizing the stakeholder status of customers, employees, suppliers and the community. The model has been attributed with the improvement of companies' overall performance.


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