A 60-minute sell

Harris, Donna
September 2001
Automotive News;9/3/2001, Vol. 76 Issue 5946, p14i
Trade Publication
Reports the development of National Auto Sales Inc. on a template for a television advertising by simulating a live telethon in Overland Park, Kansas. Benefit of television advertising; Increase in sales of the company through infomercial; Introduction of advertising campaigns based on infomercial.


Related Articles

  • Boom Time in Sin City. Edry, Sharon // Television Week;10/25/2004, Vol. 23 Issue 43, p28 

    Focuses on the sales of local cable advertising in Las Vegas, Nevada. Factors that contributed to strong market sales; Challenge facing cable television in terms of advertising sales; Business incentives unique in the city.

  • Locals Watch Promo Impact Closely. Forkan, Jim // Multichannel News;6/2/2003, Vol. 24 Issue 22, p71 

    Cable operators in the U.S. keep a close watch on the amount spent by them on sales promotions and the money which comes from advertisers. Cable operators make sure that, in order to renew a given promotion heavy on added value, the account must increase its investment the next time around....

  • Grappling With Spot Load Dilemma. Schiffman, Marc // Billboard;02/13/99, Vol. 111 Issue 7, p103 

    Discusses the dilemma of sales managers regarding the number of radio advertising spots. The view of several industry professionals, including Irv Zelt, general sales manager at album rock WIYY (98 Rock) Baltimore; View of some that too many advertisements could hurt radio stations.

  • A marketing marriage: Celebs and infomercials. Renker, Greg // Advertising Age;1/25/1993, Vol. 64 Issue 4, pM-8 

    This article discusses the involvement of Hollywood celebrities on the infomercial bandwagon. It may not be necessary to have a celebrity host when selling a highly demonstrable item with obvious features and benefits. But it's almost mandatory to use a celebrity if you are marketing a product...

  • Watch and Learn. Wojcik, Scott // Back Stage East;3/23/2006, Vol. 47 Issue 12, p7 

    The article focuses on acting in commercials. Hundred commercials selected at random from primary and secondary English-language commercial networks during daytime and prime-time viewing were analyzed. Approximately 60 per cent of the surveyed commercials involved actors portraying characters....

  • In-store network offers audio ads to supermarkets.  // Marketing News;9/25/87, Vol. 21 Issue 20, p14 

    The article focuses on the audio broadcasting network developed by Instore Broadcast Advertising (IBA) for U.S. supermarkets. The network allows advertisers to use it in their advertising and promotional efforts. The network is composed of 36 supermarket chains. The service has the ability to...

  • TV ads for Asda home.  // Cabinet Maker;5/19/2006, Issue 5488, p8 

    The article focuses on the television commercial launched by George Home, the homewares range from Asda. The commercial is aimed to support the store's decision to take George's style credentials from fashion into furnishings. The advertisement is part of a heavy weight campaign to drive sales...

  • Vaughan stars in ad to support Nescafé on-pack promotion. Billings, Claire // Campaign (UK);9/3/2004, Issue 36, p6 

    Johnny Vaughan is to star in a new television campaign for Nescafe Original, which encourages coffee drinkers to love the morning. The 30-second spot, which was created by McCann Erickson, promotes an on-pack offer, which invites consumers to text to win a prize of& pound; 100 each morning. It...

  • Elephant.co.uk. Fink, Graham // Marketing (00253650);3/29/2006, p23 

    The article comments on the top 20 television commercials. The author says that maybe these top 20 advertisements increase sales, but it should not be beyond the wit of the client and the agency to collaborate on work that not only shifts product and increases profile, but entertains and informs...


Read the Article


Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics