TITLE

A 60-minute sell

AUTHOR(S)
Harris, Donna
PUB. DATE
September 2001
SOURCE
Automotive News;9/3/2001, Vol. 76 Issue 5946, p14i
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Reports the development of National Auto Sales Inc. on a template for a television advertising by simulating a live telethon in Overland Park, Kansas. Benefit of television advertising; Increase in sales of the company through infomercial; Introduction of advertising campaigns based on infomercial.
ACCESSION #
5188212

 

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