TITLE

Playtime

AUTHOR(S)
Mello, Tara Baukus
PUB. DATE
September 2001
SOURCE
Automotive News;9/3/2001, Vol. 76 Issue 5946, p18
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Reports the efficacy of the online marketing employed by automobile dealers in the United States. Sales generated from the marketing initiative; Comparison of online initiative with the traditional marketing strategies; Impact of advertising on the automobile trading.
ACCESSION #
5188199

 

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