The Koreans move up

Kohn, Joe
September 2001
Automotive News;9/3/2001, Vol. 76 Issue 5946, p1
Trade Publication
Reports the improvement in the quality of Korean cars from Hyundai and Kia Motors Corp. sold in the United States. Views of American consumers on the durability and comfort of Korean cars; Impact of the cars' quality on the sales growth of both companies; Influence of the defect survey on the efforts of both companies to strive for manufacturing quality. INSET: O'Neil: Hyundai and Kia brands will diverge.


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