LV= recruits via interactive media

Brockett, James
June 2010
People Management;6/17/2010, p14
The article reports on the innovative recruitment campaign launched by insurance and pension company, LV=, that involves sending prospective applicants recorded messages about the company. According to the Bournemouth, Great Britain-based firm's Stuart Affleck, the technology is being used as a recruitment tool for the first time. It notes that creative agency ThirtyThree helped in the design of the campaign initiative.


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