TITLE

LV= recruits via interactive media

AUTHOR(S)
Brockett, James
PUB. DATE
June 2010
SOURCE
People Management;6/17/2010, p14
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
The article reports on the innovative recruitment campaign launched by insurance and pension company, LV=, that involves sending prospective applicants recorded messages about the company. According to the Bournemouth, Great Britain-based firm's Stuart Affleck, the technology is being used as a recruitment tool for the first time. It notes that creative agency ThirtyThree helped in the design of the campaign initiative.
ACCESSION #
51861307

 

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