TITLE

Brand standing

AUTHOR(S)
MacLachlan, Rob
PUB. DATE
June 2010
SOURCE
People Management;6/17/2010, p5
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
The article discusses the importance of brand perception on the reputation of a company, citing the situation of British Airways, Bank of Scotland, and British Petroleum (BP).
ACCESSION #
51861290

 

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