Samsung's Big Spend

Burkitt, Laurie
June 2010
Forbes Asia;Jun2010, Vol. 6 Issue 7, p50
The article focuses on the plan of Samsung Electronics America Inc. to establish a new application store in South Korea. Timothy Baxter, president of consumer electronics of the company, explains their plans of pushing interactive advertisements form other companies through its phones and flat-screen televisions. Baxter expresses his optimism about the plan and believes that the strategy will position the company as a threat to Apple Inc. and the cable companies.


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