TITLE

TURNING CORNER ON MOBILE BANKING

PUB. DATE
June 2010
SOURCE
Bank Technology News;Jun2010, Vol. 23 Issue 6, Special section p2
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article discusses the shift on the approach by banks on mobile which could make a big difference in the U.S. It states that banks are developing capabilities that imitates online banking applications and drawing mobile banking users from their online customers. It notes that the inclinations for mobile is limiting because customers have yet to recognize that mobile are offering unique features not found through other channels.
ACCESSION #
51826688

 

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