TITLE

"The Deer Have Guns"

AUTHOR(S)
Sausner, Rebecca
PUB. DATE
June 2010
SOURCE
Bank Technology News;Jun2010, Vol. 23 Issue 6, p13
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article reports on the statement of e-commerce marketing manager at 1st Mariner Financial Services Steve L. Kruskamp, which pinpoints that consumer's vocal online chatter making an active social media strategy a matter of life or death for banks in the U.S.
ACCESSION #
51826658

 

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