"The Deer Have Guns"

Sausner, Rebecca
June 2010
Bank Technology News;Jun2010, Vol. 23 Issue 6, p13
Trade Publication
The article reports on the statement of e-commerce marketing manager at 1st Mariner Financial Services Steve L. Kruskamp, which pinpoints that consumer's vocal online chatter making an active social media strategy a matter of life or death for banks in the U.S.


Related Articles

  • Social Media: Year Of Crisis Converts Small-Bank Skeptics. Cohen, Lon S. // American Banker;11/10/2009, Vol. 174 Issue 203, Special Section p6 

    The article reports on the use of social media by small banks. First Mariner Bank, led by its electronic commerce marketing manager Steven L. Kruskamp, has begun successfully marketing through social media with the Web sites Facebook and Twitter. Marketing personnel believe social media is an...

  • Financial Institutions Find Social Media Mysterious.  // ISO & Agent Weekly;6/14/2012, Vol. 8 Issue 22, p7 

    The article focuses on the result of an online survey conducted by Auriemma Consulting Group in April 2012 in the U.S. which claims that credit card issuers and banks do not have wide followers in social media compared to their peers in other industries.

  • How Can Associates Avoid Hurting the Bank in their Personal Social Media Use? Kincy, Jason // ABA Bank Marketing;Jan/Feb2011, Vol. 43 Issue 1, p50 

    The article provides tips on how to guard banks against reputational risk made by associates engage in social media on a personal level in the U.S. These include the provision of social networking overview, the sharing of information on how the bank participates and the creation of extra time...

  • Speaking with One Voice. Cox, Doug // ABA Bank Marketing;Jul/Aug2011, Vol. 43 Issue 6, p30 

    The article focuses on how banks could deal with challenges on data, content, and processes when it comes to the implementation of multichannel customer communications (CCM). It reminds banks that data used by sophisticated CMM solutions that is capable of reaching into cyberspace where...

  • Take a look into your bank's social media presence. Holt, Kassia // North Western Financial Review;Aug2015, Vol. 200 Issue 9, p27 

    The article focuses on prominence of presence of banks on social media, citing that social media helps banks to know their customer's views and mentions findings of a study by United Bankers' Bank inferring significant lack of U.S. banks' presence on social media.

  • Insights From Four Banks In Using Social Media.  // Credit Union Journal;11/21/2011, Vol. 15 Issue 45, p4 

    The article looks at the way several banks in the U.S., including SunTrust Banks Inc., Mariner Bank, and First Tennessee Bank NA, have used Social Media. According to Bianca Buckridee, Assistant Vice President (AVP)-social media engagement with Sun, the bank uses social media to generate good...

  • 2010 A Year in Review.  // Illinois Banker;Jan2011, Vol. 96 Issue 1, p8 

    The article looks into the performance of the banking industry of the U.S. in 2010 in which the Illinois Bankers Association's (IBAs) great leadershiop was being recognized. It notes the move of IBA to introduce strategies to help lead the industry. With this, it mentions IBA's presentation of...

  • Responding to Negative Posts on Social Media. Ann Chen // Independent Banker;Jan2013, Vol. 63 Issue 1, p16 

    In this article, the author offers some guidelines for community banks for dealing with three different kinds of negative posts on the social media which includes defamatory and offensive posts, constructive criticism and false comments. She mentions that for the offensive posts it is OK to...

  • Building a Social Media Policy. FARLEY, AMBER // ABA Bank Marketing;Oct2011, Vol. 43 Issue 8, p18 

    The article discusses the need for banks in the U.S. to create a social media policy that will protect them from any potential risks in the workplace brought about by social media in the U.S. It notes that banks need to identify these risks and to intervene with them properly through an...


Read the Article


Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics