TITLE

You ad to be there

AUTHOR(S)
Murray, Rupert
PUB. DATE
June 2010
SOURCE
Travel Weekly (UK);6/5/2010 Supplement, Vol. 5, p79
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article discusses advertisements in the travel industry during the past 40 years. During the 1970s, attractive women were the focus of most of the advertising. The English Tourist Board advertisement from December 1971 featured a lookalike of actress Gwyneth Paltrow in a bikini. Norwegian airline Braathens ASA tried to cash-in on the popularity of TV show "Inspector Morse." Finnair PLC showed its staff wearing mink hats in its advertising.
ACCESSION #
51825425

 

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