TITLE

HOW TO... make good news out of bad news

AUTHOR(S)
Baldwin, Neal
PUB. DATE
May 2010
SOURCE
Travel Weekly (UK);5/28/2010, Vol. 5, p38
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article presents suggestions on how the travel industry can look for positive public relations, when things go wrong. The author states that television and newspapers love travel delays because angry punters are always there to make their feelings known and likewise, happy customers are greatest resource for the industry. As suggested, one should not be too modest to say that an exemplary customer service and protection by the entity is what all customers can expect.
ACCESSION #
51671510

 

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