TITLE

Debit Revenue Under Fire, Rewards Need a Revamp

AUTHOR(S)
Johnson, Andrew
PUB. DATE
June 2010
SOURCE
American Banker;6/25/2010, Vol. 175 Issue F324, p1
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article focuses on how the potential cuts to debit fees in interchange legislation may also cut into rewards programs. According to the article, analysts and consultants agree that a reduction in debit interchange income will lead to a corresponding cut in the value of rewards that cardholders can earn. Merchant-funded offers for cardholders, limiting debit rewards programs to customers who use multiple services with a bank, and the U.S. financial reform bill are discussed.
ACCESSION #
51661260

 

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