Marketing competition breeds creative reinvestment strategies

Reynolds, Katherine M.
December 1997
Bond Buyer;12/29/97, Vol. 322 Issue 30300, p29
Trade Publication
States that according to market participants, issuers should continue to get more bang for their investment buck through 1998 as long as interest rates stay low. Comments from Charles LeCroy, a vice president at Raymond James and Associates; What players are expecting asset-liability management tools to do; Information on the economic stability in Asia; Additional information relating to marketing.


Related Articles

  • The market orientation construct: Measurement and scaling issues. Wrenn, Bruce // Journal of Marketing Theory & Practice;Summer97, Vol. 5 Issue 3, p31 

    Examines the marketing orientation construct from a historical perspective and with respect to measurement and scaling issues. Discussion of the measurement theory; Types of measures for marketing orientation; Differences in the Rensis Likert and L.L. Thurstone scaling models.

  • A Quantitative analysis of the relative efficiency between overt and covert market signals. Milewicz, John; Herbig, Paul // Journal of Marketing Theory & Practice;Fall97, Vol. 5 Issue 4, p45 

    Examines the relative efficiency between overt and covert marketing signals. Game-based experiment involving airline pricing; Level of profits of overt signalers; Relation of market signals to profitability of the industry.

  • Recent Tables.  // Bond Buyer;12/5/2001, Vol. 338 Issue 31278, p41 

    Lists an introduction to several tables published in issues of the journal 'The Bond Buyer,' in 2001 regarding financial markets in the U.S.

  • BMI VIEW.  // Emerging Markets Monitor;3/31/2003, Vol. 8 Issue 48, p3 

    Highlights the broad market index of Asia, Latin America, Europe, Middle East and Africa.

  • Is More Exposure Always Better? Effects of Incidental Exposure to a Brand Name on Subsequent Processing of Advertising. Pracejus, John W. // Advances in Consumer Research;1995, Vol. 22 Issue 1, p319 

    This paper examines how repeated incidental exposures to an unfamiliar brand name interact with subsequent processing of an ad for the same brand. The two factors manipulated were the level of incidental preexposure and the argument strength of the ads. It was expected that preexposure would...

  • Anthropologists in adland. Levin, G. // Advertising Age;2/24/1992, Vol. 63 Issue 8, p3 

    Examines that anthropologists are increasingly being tapped by marketers for insights on the cultural meanings of brands. Young & Rubicam and the US Postal Service; Status symbols and other intangible brand prefernces; Brands' hidden meanings; DDBNeedham Worldwide, New York; More.

  • Marketing: The myths and realities of how architectural services are sold. Cameron, M.A. // Architectural Record;Oct1989, Vol. 177 Issue 12, p40 

    Discusses marketing strategies that architectural firms use to sell their services to perspective clients, and how their marketing can be more effective.

  • Getting clients' attention. Burden, E. // Architectural Record;Feb1991, Vol. 179 Issue 2, p30 

    Announces the 1990 Society for Marketing Professional Services Awards and details the juries' criteria, decisions and lessons learned.

  • Promotions.  // Automotive Marketing;Feb98, Vol. 27 Issue 2, p9 

    Presents information on the promotion of products by companies in the automotive market. Reference to the KYB Corporation of America's promotional merchandise program; Details on the expansion of Wagner Lighting's line of Xenon filled headlamps; Information on the winning of a 1998 Oldsmobile...

  • Marketers battle for mind share. Madden, Charles S. // Baylor Business Review;Spring1991, Vol. 9 Issue 1, p8 

    Focuses on the battle for mind share in marketing in the United States. Influence of advertising and personal selling techniques; Short-term memory and set of theories.


Read the Article


Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics