NBA Deal Likely to Prompt Rate Spike

September 2001
Multichannel News;9/10/2001, Vol. 22 Issue 37, p82
Focuses on the negotiations between Turner Sports and the National Basketball Association (NBA) for a cable television deal in the United States. Expectation of sports-related license-free increases; Plan of Turner to retain the package for Turner Network Television and TBS Superstation; Refusal to comment on the maximum price of payment for NBA.


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