TITLE

Consumers Want Smaller Rewards, Faster, Not Miles

AUTHOR(S)
Bell, Stephanie
PUB. DATE
June 2010
SOURCE
American Banker;6/23/2010, Vol. 175 Issue 96, p5
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article examines research on consumer preferences on credit card customer loyalty reward programs conducted by Synergistics Research Corp. which found most consumers preferred smaller rewards which could be obtained more quickly rather than large items such as airline tickets.
ACCESSION #
51633031

 

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