Hughes Unveils DirecTV DSL Brand

Hogan, Monica
June 2001
Multichannel News;6/18/2001, Vol. 22 Issue 25, p52
Reports the rebranding of the service name of Telocity Inc., a digital-subscriber line provider owned by DirectTV Inc. in Cupertino, California. Reasons for renaming the company; Strategies used for promoting the brand; Effect of the rebranding on the business success of the company.


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