TITLE

BET Specials, Movies Prompt Record Ratings

AUTHOR(S)
Umstead, R. Thomas
PUB. DATE
June 2001
SOURCE
Multichannel News;6/18/2001, Vol. 22 Issue 25, p46
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
Reports the programming strategies devised by Black Entertainment Television to uplift viewership ratings in the United States. Increase in the number of primetime shows; Addition of specials and movie title acquisitions; Enumeration of several popular programs.
ACCESSION #
5162841

 

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