Coen Downgrades Cable-Ad Forecast

Forkan, Jim
June 2001
Multichannel News;6/18/2001, Vol. 22 Issue 25, p26
Reports the cable advertising forecast of Robert J. Coen, president of the media buying operation of Universal McCann in the United States. Estimation of growth percentage in cable advertising; Prediction of increase in spending by national advertisers; Decrease in revenues of the big four television networks.


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