TITLE

Cox, AT&T Detail Their Ad-Sales Tests

AUTHOR(S)
Forkan, Jim
PUB. DATE
June 2001
SOURCE
Multichannel News;6/18/2001, Vol. 22 Issue 25, p16
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
Focuses on the advertising-sales tests of AT&T Broadband and Cox Communications Inc. discussed during the National Show in Chicago, Illinois. Discussion of the addressable advertising test of AT&T; Explanation for the video-on-demand (VOD) advertising experiment of Cox; Effectiveness of VOD as an advertising medium.
ACCESSION #
5162745

 

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