TITLE

Gloomy Forecasts Reign Over Ad Spending

AUTHOR(S)
Reynolds, Mike
PUB. DATE
September 2001
SOURCE
Multichannel News;9/10/2001, Vol. 22 Issue 37, p32
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
Reports the decline of advertising spending in the United States. Estimation of Competitive Media Reporting; Implication of the adjustment for inflation; Decline of television expenditures.
ACCESSION #
5162649

 

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