Sabbagh, Dan
June 2010
Management Today;Jun2010, p56
Trade Publication
The article reports on how publishers are taking advantage of new technology. It highlights media mogul Rupert Murdoch's plan to charge readers two British pounds a week to access "The Times" and "The Sunday Times" online, which is designed to protect the future of the printed word. Meanwhile, "Daily Express" releases a YouTube video showing off its newspaper on the device, while News International PLC designs efforts aimed at iPad audience.


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