John Wilman launches new retail strategy to drive 1998 sales drive

Waller, Richard
April 1998
Cabinet Maker;04/10/98, Issue 5083, p5
Trade Publication
Focuses on fabrics and wallpaper company John Wilman's release of a six point guide to growing its 1998 business in Great Britain. Response to the results of an extensive consumer based market research; Goal of establishing which factors motivate customers to buy home furnishings products; Development of a merchandising unit called `The Workstation.'


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