TITLE

Charter Digital Campaign Eyes Multiple Targets

AUTHOR(S)
Hogan, Monica
PUB. DATE
June 2001
SOURCE
Multichannel News;6/11/2001, Vol. 22 Issue 24, p136
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
Reports the company-wide digital cable marketing campaign of Charter Communications Inc. Marketing goals of the company; Employment of several direct mail pieces; Time range of the campaign.
ACCESSION #
5158665

 

Related Articles

  • Charter Deal Gives ICTV Initial Digital Debut. Baumgartner, Jeff // Multichannel News;6/25/2001, Vol. 22 Issue 26, p10 

    Reports the selection of ICTV Inc. to handle the promotion of the interactive-television (ITV) service of Charter Communications Inc. in Kalamazoo, Michigan. Impact of the deal on ICTV; Benefit of the ITV service to the television subscribers; Preparations made by ICTV for the launching.

  • ITV'S NEXT BIG THING. Stump, Matt // Multichannel News;2/4/2002, Vol. 23 Issue 5, p1 

    Reports the plans of Charter Communications Inc. to focus on interactive television in its 2002 agenda in Kirkland, Washington. Launch of Digeo Corp.'s basic interactive channels; Services offered by Charter Communications; Means of deploying entertainments products.

  • Charter, Digeo Hit Play Button on ITV Games. Brown, Karen // Multichannel News;11/18/2002, Vol. 23 Issue 46, p25 

    Reports that interactive television service provided by Digeo Inc. and Charter Communications Inc. have added i-Games to their line-up for digital-cable users. Features incorporated in the service; Expansion plans of the companies; Games that are available on the playlist; Limitation to...

  • Charter gives nod to Wink.  // CED;Feb2001, Vol. 27 Issue 2, p12 

    Reports on Charter Communications Corp.'s agreement to offer interactive television in South Florida by Wink Communications as a standard feature to its digital cable subscribers on the Scientific-Atlanta Explorer set-top box. Number of households using the Wink Communications system.

  • Will Allen's Digeo Tackle Middleware? Cole, Richard // Cable World (10427228);3/25/2002, Vol. 14 Issue 12, p8 

    Reports on the reaction of interactive television industry to Charter Communications Incorporated's pullback from its deal with Microsoft Corporation. View of analysts and executives on the move; Speculated cause of Charter's shift; One sign that middleware providers fear.

  • Diego Secures Motorola Site. Stump, Matt // Multichannel News;11/24/2003, Vol. 24 Issue 47, p25 

    Highlights the decision of Charter Communications Inc. to launch its Digeo ITV product on its Motorola-based system in Clarksville, Tennessee in November 2003. Significance of the interactive TV launch to the company; Number of households in which Digeo was launched; Features of Digeo ITV.

  • Charter Deal Gives Microsoft an ITV Boost. Donohue, Steve // Multichannel News;11/12/2001, Vol. 22 Issue 46, p3 

    Reports the proposed deployment of interactive-television of Microsoft Corp. from Charter Communications Inc. United States. Announcement of the deal; Cause on the surgency of the plans; Acknowledgment of Charter as the first US MSO deploying interactive services in advanced in advanced digital...

  • How to develop a general biology course for interactive television. Rogers, Bill // American Biology Teacher;Sep97, Vol. 59 Issue 7, p420 

    Gives instructions for the development of a biology course for interactive television. Information on the formats and design of the course; Examination of copyright issues; Benefits of interactive television in education.

  • Which superhighway is it? GF // Broadcasting & Cable;11/8/93, Vol. 123 Issue 45, p44 

    Reports on the pessimistic view of cable industry's research consortium Cable-Labs regarding the potential of interactive cable. Lack of subscriber interest for the services; Change in the cost of building fiber systems and their reliability to improve video delivery.

Share

Read the Article

Courtesy of VIRGINIA BEACH PUBLIC LIBRARY AND SYSTEM

Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics