January 2010
NZ Marketing Magazine;Jan/Feb2010, p50
The article discusses the importance of early intellectual property (IP) management for businesses. It says that protecting and reviewing IP is a much needed extension of the innovation process. According to the author, IP management is all about preventing problems in the future in order that owners may be able to start running their business. The different important aspects of early-stage IP protection are also discussed including the identification of potential partners, collaboration and patent search.


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